The success of PRIDE-Omaha, Inc. is measured in the many victories, large and small, that reinforce the "no-use" message when it comes to children and psychoactive drugs.  Our organization has accumulated a significant list of successes since our inception in 1978.

• Introduced and helped pass Nebraska's anti-paraphernalia law in 1979.
• Were featured in several books, including "Parents, Peers and Pot II,"  in which an entire chapter is devoted to telling the story of PRIDE-Omaha, Inc.
• Helped pass the bill to stop free sampling of spit tobacco in Nebraska.
• Worked to successfully raise our state's minimum drinking age to 21 in 1984.
• Forced changes in packaging of Cisco wine in 1990.
• Worked to clarify the state law to enable alcohol compliance checks.
• Drafted and helped pass the Omaha youth access tobacco ordinance in 1992.
• Worked with local law enforcement to establish the first Nebraska compliance checks for sales to minors regarding alcohol and tobacco in 1992.
• Helped lead the fight to remove tobacco signs on shopping baskets from a local supermarket chain.
• Aided local volunteers with the removal of the pro-marijuana "Hempilation"  album from music stores.
• Received the Office of National Drug Control Policy Director's Award for "demonstrating what communities can do to prevent drug use."
• Worked to successfully urge local Toys "R" Us stores to remove marijuana hemp jewelry from vending machines in 1997.
• Assisted others across the country to remove youth alcohol promotions from Abercrombie & Fitch catalogue in 1998.
• Helped direct a protest to prevent Coors Brewing Company from using the University of Nebraska Lincoln "Herbie Husker" image on its beer cans.
• Led a Nebraska campaign to stop the use of the name and image of Native American Indian Crazy Horse on malt liquor containers.
• Notified Avery Dennison Office Products regarding drug paraphernalia pens resulting in issue of a "cease and desist" order against the makers in 1998.
• Aided in the passage of a Nebraska law to allow alcohol license suspensions in lieu of "buyout" fines in 1999.
• Received the Omaha Public Schools and Omaha Council PTA/PGSA Familyness Family-Friendly Service Award in 2000.
• Led the fight to defeat the marijuana hemp bill in Nebraska in 2001.
• Helped changed the child-friendly packaging of "Zippers," a national, pre-packaged alcohol-based gelatin desert cup.
• Worked to create and pass the Omaha ordinance to put all tobacco products out of the reach of children in 2002.  Helped pass similar ordinances in Plattsmouth, Ralston and Bellevue.
• Guided the removal of a pro-marijuana kiosk at Westroads mall in 2002.
• Received the Citizens for a Healthy Nebraska "Award of Excellence" in 2002.
• Led successful "I'll Be Back When The Marijuana Books Are Gone" grassroots campaign with Borders Book Store in 2003. The stores featured a large display of books on how to grow and distribute marijuana. Following the campaign, the number of such books dropped significantly.
• Worked with national grassroots organizations to challenge the marketing of "Pot Suckers"-lollipops that were said to taste like marijuana. The company eventually stopped selling the candy.
• Challenged the sale of pro-marijuana gear at Spencer's in Omaha. One store has drastically reduced the number of such items for sale.
• Worked with Lincoln Smoke-Free Coalition to pass a 100% smoke-free workplace ordinance in Nebraska's capitol in 2003.
• Helped work with statewide tobacco prevention coalitions to pass legislation establishing funding of $1.5 million per year for tobacco prevention.
• Continues to work with local coalitions to increase the number of smoke-free businesses and environments in our community.
• Continues to assist local law enforcement agencies on regular tobacco compliance checks. The tobacco failure rate for sales to minors has gone from 69% in 1993 to 4.5% in 2006.
• Administers the "Liz Karnes Drug Free Youth" and "Susie Dugan" college scholarships. In four years' time, eleven high school seniors have received scholarships worth $1,000 each.
• Has provided leadership for successful local Town Hall meetings on Underage Alcohol Use: A National Challenge in 2006.
• Maintains one of the largest Drug Prevention Resource Centers for parents, students, schools, community leaders, media, and concerned citizens in the United States.
• Takes a leadership role in local, state, and national coalitions that are working to prevent the use of alcohol, tobacco and other drugs by adolescents.
• Worked successfully in December 2006 and January 2007 with other prevention groups across the United States to stop Kohl's, Target and Linens-N-Things stores from selling several games that promoted heavy binge drinking and that were attractive to young people.
• Helped provide leadership in passing LB 395, Nebraska's statewide Smoke-Free Workplace law, 2008.
• Is listed as a resource for parents and communities in many government publications, such as "Keeping Youth Drug Free."
• Leads successful programs such as the Safe Homes Parents Network, that have attracted inquiries and replication programs throughout the United States.
• Sponsored the original Minors in Possession (M.I.P.) Hotline for the public to anonymously report anyone who is providing alcohol, tobacco or other drugs to young people. These reports were passed on to local law enforcement agencies, and several arrests were made as a result of the public's use of this Hotline.
• Has assisted a local coalition of individuals and organizations to sponsor the annual Red Ribbon Drug Prevention Campaign for over twenty-one years.
• Registers over 480,000 hits on our website, each year.

These are some of the many successes that have taken place over the years, and this is the kind of work we do for the well-being of the children, families, and all members of our community.

But as you know, alcohol, tobacco, marijuana, and other drugs continue to be a great threat to the well-being of our young people.  Our work is not yet done.  We must continue to provide strong drug prevention services to all members of our community.  Our staff and volunteers work each and every day to move our mission forward.

Your partnership will allow PRIDE-Omaha, Inc. to continue our important mission to prevent the use of alcohol, tobacco, and other drugs by young people.  Please know that every gift will make a difference in the lives of many young people.

Drug Prevention Works!

With your help, we can all continue to make a lasting difference!